What CRM research tells us about selecting a CRM (2022 CRM report)

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What should you expect when selecting a CRM?

Finding the right system can be a difficult process. You need to consider the cost of the CRM, who’ll be using it, the hosting method, what you want to gain from implementing, and more.

That’s why we’ve gathered and analyzed data from over 100 selection projects active in the last year in our 2022 CRM report. We’ve spoken to project stakeholders to find out the average cost per user, project timeframes, and hosting methods. Our CRM research provides a comprehensive overview of what selecting software looks like in 2021.

Here is a summary of some of our key findings:

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Here is a summary of some of our key findings:

1. The average budget per user for CRM software is $7,500.

The most common question asked about CRM has to be: how much does CRM cost?

Well, according to our recent CRM research, you can expect to pay $7,500 for each user of your system. This figure is the projected total cost per user over a five year period. 

This works out at approximately $1,500 per user per year or $125 per month per user.

This is almost quadruple the cost per user that was reported in our previous report suggesting companies are investing more in their CRM systems now our world has moved more remote.

2. On average, 47.99% of employees use a company's CRM system.

According to our CRM report, almost half of a company’s employees use their CRM system on average.

This figure varies more significantly when broken down by company size. The findings show that businesses with less than 50 employees have a much higher percentage of employees using their CRM system. In contrast to this, companies with over 250 employees only had 17.93% of their employees using their CRM system.

From this data, a company with 40 employees would expect to have approximately 9 CRM users in their business. According to our CRM pricing data, they can expect to spend $1,125 per month or $13,500 per year for their system.

3. On average, companies spend 11 weeks selecting CRM.

The time frame for selecting a CRM is only 10 weeks on average.

The time taken to select a system increases as the company size grows. Companies with more than 250 employees take an extra four weeks to select a system when compared to businesses with less than 50 employees.

4. The most popular reason for implementing a CRM is to support growth.

Most companies were implementing a CRM to support their company's growth. This was the leading reason for implementing a solution with 35.82% of companies listing this as the driving force behind selecting a new system. It is a positive outlook for CRM that more companies are seeing the software as a means to help their business expand.

Almost a quarter of companies were implementing to increase efficiency. It's not surprising that a significant number of companies were aiming to improve their internal processes and make gains in efficiency and gain greater functionality.

Read more interesting statistics and read the latest CRM research by downloading the full Software Path 2022 CRM Software Project Report.

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